Quick delivery! We ordered Hipp 1 for our 3 month old son after trying other formulas found in Canada that were a disappointment. After doing some research I came across Hipp and have heard nothing but amazing reviews from friends and family. I received an email saying our formula was being shipped within an hour of ordering it. It came within days all the way to Canada, with no issues! We will definitely be ordering again once we run out! Thanks for helping to make sure our son is getting the best formula possible!

Amberleigh M.

Verified Customer
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HiPP PUR Organic Stage 1

From $33.00 USD in 16-pack

Size:

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$43.00 USD
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  • Organic & Pure – Free from harmful chemicals, GMOs, and artificial additives.
  • Gentle on Digestion – easy for sensitive tummies to digest.
  • Brain & Eye Development – Supports cognitive function and vision.

Quick delivery! We ordered Hipp 1 for our 3 month old son after trying other formulas found in Canada that were a disappointment. After doing some research I came across Hipp and have heard nothing but amazing reviews from friends and family. I received an email saying our formula was being shipped within an hour of ordering it. It came within days all the way to Canada, with no issues! We will definitely be ordering again once we run out! Thanks for helping to make sure our son is getting the best formula possible!

Amberleigh M.

Verified Customer

For ages 0-6 months

Yields 133 fl oz of ready-made formula

Unit size: 500 g

Express shipping from E.U. 🇪🇺

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HiPP PUR Organic Stage 1

1 Pack
1 Pack

HiPP Bio Stage 2

$50.00 USD
$46.00 USD
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HiPP Bio Stage PRE

$50.00 USD
$46.00 USD
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HiPP Bio Stage 1 Ready To Feed

$149.00 USD
$145.00 USD
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HiPP 1 PUR Infant Formula (0-6 months)

HiPP 1 PUR is HiPP’s premium organic infant formula crafted for babies from birth up to 6 months who require a slightly more satiating meal. Like the rest of the PUR line, it features high-quality organic whole milk fat, providing a natural energy source and a delicious, creamy flavor that babies love. A defining characteristic of this formula is that it is formulated entirely without palm oil, opting instead for a balanced blend of organic milk fat and vegetable oils to support healthy growth and digestion.

This HiPP 1 PUR formula is ideal as a standalone nutritional source or as a supplement to breast milk. It contains essential GOS (galactooligosaccharides) to promote a healthy gut microbiome and support your baby’s natural defenses. The key difference from the PRE stage is the addition of mild organic starch, which makes the formula slightly thicker and more filling for babies with a bigger appetite, while remaining exceptionally gentle on the stomach. The follow-on formula is HiPP 2 PUR.

It’s all about natural organic milk fat


HiPP PUR represents a return to nutritional essentials, focusing on high-quality ingredients in their most natural form. The "PUR" philosophy is centered on using organic whole milk fat as a primary energy source. While most standard formulas rely exclusively on a blend of vegetable oils, HiPP PUR integrates natural milk fat to provide a lipid profile that babies often digest more comfortably. Furthermore, this line is 100% palm oil-free. Research suggests that palm-oil-free formulas can help prevent the formation of "calcium soaps" in the gut, leading to softer stools and better calcium absorption for healthy bone development.

Important – Because of the inclusion of organic whole milk fat, this formula has a naturally mild, creamy, and authentic milk taste that is highly accepted by infants, even those transitioning from breastfeeding.

*Note – this formula is NOT suitable for infants with lactose intolerance or a diagnosed cow’s milk protein allergy (CMPA).


For parents seeking alternatives to HiPP 1 PUR, there are several excellent options available. You might consider HiPP Hypoallergenic Stage 1 for sensitive babies, or explore other organic choices like Holle Organic Stage 1 and Holle Organic Goat Formula Stage 1. Additionally, Kendamil Premium Stage 1 and Kendamil Goat Stage 1 offer high-quality alternatives made with British milk. Another popular option is HiPP Dutch Stage 1, a well-regarded organic formula suitable for infants from birth to six months, known for its gentle ingredients and comprehensive nutritional profile.

Follow-on formulas include HiPP 2 PURHiPP Bio Stage 2, or HiPP Bio Stage 2 (No Starch).

The amount of formula needed per month depends on your baby's eating habits, and whether or not formula is their primary source of food. Below you'll find a sample table for ages 0 - 12+ months based on a 500 g package of HiPP PUR Organic Stage 1 formula.

Age Water Scoops Formula Volume Meals Per Day Packs Needed
0-3 Months 90 ml (3 oz) 3 100 ml (3.2 oz) 5-7 5 / month
3-6 Months 120 ml (4 oz) 4 135 ml (4.6oz) 5-7 6 / month
6-10 Months 180 ml (6 oz) 6 200 ml (6.7 oz) 5-6 8 / month
10-12 Months 210 ml (7oz) 7 235 ml (8 oz) 3-4 5 / month
12+ Months 210 ml (8oz) 7 235 ml (8oz) 2-3 4 / month

WHEY PRODUCT*, vegetable oils* (sunflower oil*, rapeseed oil*), WHOLE MILK POWDER* 18%, LACTOSE*, potassium chloride, calcium carbonate, FISH OIL, emulsifier lecithins* (SOY), sodium citrate, choline, L-tyrosine, Mortierella alpina oil, vitamin C, magnesium carbonate, L-tryptophan, taurine, iron sulfate, zinc sulfate, niacin, vitamin E, copper sulfate, pantothenic acid, vitamin A, vitamin B1, potassium iodate, vitamin B6, folic acid, calcium orthophosphates, potassium citrate, vitamin K, sodium selenite, manganese sulfate, D-biotin, vitamin D, vitamin B12. *from organic production

PREPARATION


1. IMPORTANT: Only use the scoop provided in the box.

2. Clean and Sterilize everything (bottle, nipple and ring)

3. Use freshly boiled water only

4. Cool water to optimal mixing temperature at or below 122°F / 50°C

5. Add desired amount of water to bottle using the volumes in the feeding table below. 

6. Add one unpacked scoop of formula for every 30 mL of water.

7. Shake well until dissolved and no lumps remain

8. Cool to drinking temperature at or below 98.6°F / 37°C

Happy feeding!

Care Instructions


1. Expiration date is indicated on each box in the European format DD/MM/YY

2. Store formula powder in a cool, dry place. Do not refrigerate

3. Keep airtight and use within 3 weeks

4. Only use the scoop provided. Do not mix with anything else (such as other milk)

5. Use the bottle of prepared formula within 1 hour

6. If refrigerated, a prepared bottle of formula should be used within 2-12 hours

Fast Shipping From the E.U.

All orders are processed within 2 business days (European time).

All shipments are handled by FedEx or Ups Express, and typically averages between 2-5 business days. Please note that the customs clearance process may add additional processing time and this is not under our control.

While we do everything we can to ensure safe delivery, small dents to cans can sometimes occur in transit. Please know that in the vast majority of cases, the contents remain perfectly safe and unaffected.


Where the option to pre-pay taxes and duties is available, customers who decline this option will be responsible for any and all additional charges levied by the carrier.

For further information please consult our shipping FAQ found here.

No Corn Syrups

No Soy

GMO-Free

100% certified organic

Supports Immune Health

No Additives

Why do babies love HiPP PUR Organic Stage 1

Gentle Satiety with Organic Starch

HiPP 1 PUR is specifically formulated for babies who may need a slightly more substantial meal to stay satisfied between feedings. By incorporating a small amount of mild organic starch, this formula provides a creamy, smooth consistency that is more filling than the PRE stage. It remains exceptionally gentle on developing digestive systems, ensuring your baby feels comfortably full and content.

Creamy Comfort without Palm Oil

One reason babies—and parents—love the PUR line is the exclusion of palm oil. HiPP 1 PUR utilizes organic whole milk fat to achieve a high-quality lipid profile. This natural fat source gives the formula a pleasant, authentic milk taste and supports better calcium absorption. By avoiding palm oil, this formula helps promote softer stools, making digestion easier and more comfortable for your little one.

Essential Foundation for Growth

HiPP 1 PUR provides a comprehensive nutritional foundation with premium organic ingredients. It is enriched with GOS (galactooligosaccharides) to support a healthy gut microbiome and includes essential DHA (Omega-3) for critical brain and vision development. Like all HiPP products, it is free from GMOs, corn syrup, and artificial additives, ensuring your baby receives only the purest nutrients for healthy growth.

Why do babies love HiPP PUR Organic Stage 1

Gentle Satiety with Organic Starch

HiPP 1 PUR is specifically formulated for babies who may need a slightly more substantial meal to stay satisfied between feedings. By incorporating a small amount of mild organic starch, this formula provides a creamy, smooth consistency that is more filling than the PRE stage. It remains exceptionally gentle on developing digestive systems, ensuring your baby feels comfortably full and content.

Creamy Comfort without Palm Oil

One reason babies—and parents—love the PUR line is the exclusion of palm oil. HiPP 1 PUR utilizes organic whole milk fat to achieve a high-quality lipid profile. This natural fat source gives the formula a pleasant, authentic milk taste and supports better calcium absorption. By avoiding palm oil, this formula helps promote softer stools, making digestion easier and more comfortable for your little one.

Essential Foundation for Growth

HiPP 1 PUR provides a comprehensive nutritional foundation with premium organic ingredients. It is enriched with GOS (galactooligosaccharides) to support a healthy gut microbiome and includes essential DHA (Omega-3) for critical brain and vision development. Like all HiPP products, it is free from GMOs, corn syrup, and artificial additives, ensuring your baby receives only the purest nutrients for healthy growth.

The Advantages of Choosing
HiPP PUR Organic Stage 1

Providing Optimal Nutrition for Your Infant's Development

Support for Growing Systems

Vital prebiotics and brain-building nutrients

HiPP 1 PUR is enriched with organic GOS (galactooligosaccharides) to foster a healthy intestinal flora and support the immune system from the start. Additionally, it contains essential Omega-3 fatty acids (DHA), which are critical for the development of your baby’s brain and visual system. This balanced recipe ensures that your baby receives all the necessary vitamins and minerals for optimal early development.

  • Organic GOS Prebiotics to support healthy digestion and gut microbiome
  • Essential DHA (Omega-3) for healthy cognitive and vision development
  • Comprehensive Vitamin Blend tailored for infants from birth to 6 months
LEARN MORE

Pure Nutritional Integrity

Clean organic ingredients without palm oil

HiPP 1 PUR follows a philosophy of nutritional simplicity, focusing on what babies truly need. This formula is produced entirely without palm oil, utilizing a blend of organic milk fat and vegetable oils to support healthy growth and optimal calcium absorption. It is strictly free from GMOs, corn syrup, and artificial additives, providing a clean, safe foundation for your baby’s first six months.

  • 100% Palm Oil-Free to promote softer stools and better nutrient absorption
  • No Synthetic Fillers or corn syrup, ensuring a natural nutritional profile
  • EU Organic Certified for guaranteed purity and the highest safety standards

Satiety & Natural Creaminess

Satisfying energy with organic whole milk fat

HiPP 1 PUR is designed for babies who need a slightly more substantial meal while maintaining the highest organic standards. By combining high-quality organic whole milk fat with a touch of mild organic starch, this formula provides a creamy, filling energy source that keeps babies satisfied for longer. It is perfectly suited as a sole source of nutrition or as a supplement to breastfeeding from birth.

  • Organic Whole Milk Fat for a natural, creamy taste and high-quality energy
  • Mild Organic Starch to provide gentle satiety for hungrier babies
  • Lactose-Based Carbs to mimic the primary energy source found in breast milk
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your own bundles!

We know its tough to buy formula when going into a transition stage. Build your own transition kits and STILL save!

happy baby guarantee

If your baby doesn't vibe well with the formula, we'll give you a store credit to try a different one.

No corn syrup

Corn syrup and other types of sugar can be damaging to babies’ gut health, teeth and blood sugar balance.

toughest E.U. standards

Our formulas meet the toughest organic farming standards. No corn syrups, GMOs or pesticides.

100% certified organic

Pasture raised cows. Raised on farms free of pesticides, herbicides, synthetic fertilizers, hormones and antibiotics.

No soy

Many babies are allergic or intolerant to soy (especially if they’re pre-term). This formula is 100% soy-free.

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Frequently Asked Questions

Find the answers to our most asked questions right here.

Is HiPP 1 PUR suitable for newborns from birth?

 

Yes, HiPP 1 PUR is an infant formula designed to be used from birth onwards. It can be used as your baby’s sole source of nutrition if they are not being breastfed, or as a supplement to breastfeeding (top-up feeding).

What is the difference between HiPP PRE PUR and HiPP 1 PUR?

 

While both stages are suitable from birth and use lactose as the only carbohydrate, the main difference lies in their nutritional composition to match a growing baby's needs. HiPP 1 PUR is slightly more energy-dense and contains a modified balance of minerals and vitamins compared to the PRE stage, making it a "step up" while remaining exceptionally gentle on the stomach.

Does HiPP 1 PUR contain organic starch?

 

No. Unlike many other "Stage 1" formulas that add starch for thickness, the HiPP PUR line remains starch-free. It uses only organic lactose as the carbohydrate source, which ensures a consistency and digestibility that is very similar to breast milk.

Why is HiPP 1 PUR considered "Palm Oil Free"?

 

Most standard formulas use palm oil to achieve the necessary palmitic acid levels found in breast milk. HiPP 1 PUR achieves this naturally by using organic whole milk fat. This allows the formula to be completely palm oil-free, which can lead to better calcium absorption and prevents the formation of hard stools (constipation).

Can I switch from HiPP PRE PUR to HiPP 1 PUR at any time?

 

Yes, you can transition to Stage 1 at any time. Many parents choose to start with PRE for the first few weeks and switch to Stage 1 when they feel their baby needs a slightly more substantial feeding. Since both are starch-free and based on organic whole milk fat, the transition is usually very smooth for the baby’s digestive system.

What are you waiting for?

Your baby deserves the best

Your baby deserves the best, that’s why HiPP formulas are 100% certified organic - and free of artificial sweeteners, corn syrups and GMOs.

  • Highest Farming Standards.
  • Certified Pure. Certified Organic.
  • Supporting Natural Growth.
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